0

Loading ...

Instructor Name

Theo Mavrosavva

Category

Digital Marketing

Reviews

3.8 (4 Rating)

Course Requirements

- Audio-visual Equipment (Sound/Speakers/Headphone, Mic and Screen)

- Internet Connection

- Read the Course Info Pack

For any questions about the Digital Marketing course, materials, assignments or anything, please use our HELPDESK.


Course Description

This training programme will give you an insight into digital marketing, the opportunities that social media creates and how knowledge of these platforms can be useful in your work today.

Participating in this course, you will learn the skills that are most commonly used in the digital marketing sector and you will be able to work remotely as a Social Media Manager, Content Creator, and SEO Specialist. The aim of the programme is to encourage you to move closer to your goal of starting your career remotely by developing your digital skills. 

A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. And shall be able to do so in completion of this course.

The programme will be in English, free of charge and online.

Course Outcomes

The training is divided into modules, each focusing on the digital skills needed in professions to work remotely as a beginner digital marketer.

Introduction to Digital Marketing and the Course
What is this course about? Details on assessment.

1. Content Marketing

What is content marketing? Why is it useful?

2. Social Media Marketing

What is SMM and how is trending? Chapters on Facebook, Instagram, TikTok, Twitter, YouTube & Email Marketing. Exploration of Good Practices

3. Search Engine Optimization

What is SEO? How to take advantage of tools to make your content visible and searchable.

4. Search Engine Marketing (Google Ads)

Hands-On Google Ads, the tool to assist in paid advertisement and content visibility.

5. Digital Marketing Analytics

How to understand Google Analytics and improve your strategy


Course Curriculum

1 Course Guide, Schedule & Assessment
10 Min

Please read the Course Enrolment, Schedule & Assessment document to guide you through the course.


1 What is Content Marketing & Why is it Necessary
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 Why is it crucial for selling
9 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 The Logistics and the Numbers
8 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


4 Creating First Class Content
10 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


5 Marketing Your Content
11 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


6 How to get more content
6 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


7 Tools and Resources for your Content Marketing
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


8 Reasons Content Marketing is Prefect for your Marketing Strategy
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 What is Social Media Marketing (SMM)?
10 Min

Resources Section: Watch the video and/or and Download the PDF.


1 Facebook Introduction & Inbound Marketing
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


2 How to Create A Facebook Page
11 Min

Resources Section: Watch the video and/or go and Download the PDF.


3 Resources Section: Watch the video and/or go and Download the PDF.
10 Min

Resources Section: Watch the video and/or go and Download the PDF.


4 How to Create A Facebook Marketing Strategy (Part 2)
5 Min

Resources Section: Watch the video and/or go and Download the PDF.


5 Facebook Ads
3 Min

Resources Section: Watch the video and/or go and Download the PDF.


6 How to get Likes and Fans
11 Min

Resources Section: Watch the video and/or go and Download the PDF.


7 Facebook Live
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


1 Introduction (Instagram)
6 Min

Resources Section: Watch the video and/or go and Download the PDF.


2 Videos & Followers on Instagram
5 Min

Resources Section: Watch the video and/or go and Download the PDF.


3 Instagram Incentives & Trends
6 Min

Resources Section: Watch the video and/or go and Download the PDF.


4 Hashtags & Experiences
7 Min

Resources Section: Watch the video and/or and Download the PDF.


5 Be Unique on Instagram
6 Min

Resources Section: Watch the video and/or go and Download the PDF.


6 Partner With Others & Conclusion
9 Min

Resources Section: Watch the video and/or go and Download the PDF.


1 Introduction (TikTok)
3 Min

Resources Section: Watch the video and/or go and Download the PDF.


2 Specific TikTok Marketing Tips
8 Min

Resources Section: Watch the video and/or go and Download the PDF.


3 Creating a Business TikTok Account & Ads
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


4 How to create a TikTok marketing strategy
6 Min

Resources Section: Watch the video and/or go and Download the PDF.


1 Understanding the YouTube Algorithm for better marketing
6 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 SEO tools for better YouTube
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 Guide to Creating profitable YouTube Ads
4 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


4 YouTube Marketing Tips
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


5 How to use YouTube analytics to grow your channel
6 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


6 How to build a community on YouTube and build a loyal following
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


7 Do embedded YouTube videos count
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Introduction (Twitter)
3 Min

Resources Section: Watch the video and/or go and Download the PDF.


2 Get Ready to Go Manual or Full Auto
9 Min

Resources Section: Watch the video and/or go and Download the PDF.


3 Twitter Marketing & Doing It Manually
3 Min

Resources Section: Watch the video and/or go and Download the PDF.


4 Manual Tweeting- Pros and Cons
6 Min

Resources Section: Watch the video and/or go and Download the PDF.


5 Finding the Right Niche Influence Leaders on Twitter
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


6 Follow and Engage on Twitter
7 Min

Resources Section: Watch the video and/or go and Download the PDF.


7 What Happens When you reach high engagement levels on Twitter
7 Min

Resources Section: Watch the video and/or go and Download the PDF.


8 Optimizing Your Content
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


9 Leverage the Power of Questions
3 Min

Resources Section: Watch the video and/or go and Download the PDF.


10 Twitter Marketing
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


11 Conclusion (Twitter)
2 Min

Resources Section: Watch the video and/or go and Download the PDF.


1 Introduction on Email Marketing
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


2 Four (4) Crucial Things You Need To Do To Build Your List
5 Min

Resources Section: Watch the video and/or go and Download the PDF.


3 Four (4) Ways To Get Your Opt-In Subscribers To Trust You Quickly
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


4 How To Build A List Of Eager Subscribers
5 Min

Resources Section: Watch the video and/or go and Download the PDF.


5 How to Grab Your Reader's Attention with Your Subject
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


6 How To Get Your Subscribers Begging For More
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


7 Can you really use articles to build your list?
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


8 Five (5) things to consider when publishing a Newsletter
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


9 The 3 Things To Avoid When Emailing Your List
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


10 Seven (7) ways to make money using nothing more than your list
4 Min

Resources Section: Watch the video and/or go and Download the PDF.


1 Why is SEO Important?
7 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 How to Search Engines Rank your Content?
4 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 How to Measure Your Website’s SEO Authority
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


4 How to Create an SEO Strategy?
7 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Internal Linking
4 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 How to Optimize Content for SEO
8 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 Allowing Google to Index Your Pages
12 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


4 Writing and Editing Meta Descriptions
6 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


5 Writing Descriptive Link Text
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


6 URL Structure
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


7 Technical SEO Basics
13 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


8 Resizing and Compressing Images
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Why Keyword Research Is Important
4 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 Why Are Topic Clusters Important
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 How to Do Keyword Research
9 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Why Relationships Are the Key to Link Building at Scale
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 Why is link building important for SEO
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 How Many Links Does Your Content Need to Rank on Page One
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


4 How to Scale Link Building Using Press Request Alerts
7 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Optimizing Featured Snippets
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 What Are Rich Results
6 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 What Is Structured Data
7 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Adding Your Website to Google Search Console
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 Create Your SEO Reports
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 How to Report on Your SEO Efforts
9 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Making sure your “home-base” is Optimized to Get The Max ROI from your Ads
9 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


2 Get More and Better Ideas By Analysing Your Competition (and beating them!)
4 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 How to Pick the Right Keyword Every Time to get Those Conversions
11 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


4 Avoid Wasting Your Marketing Budget by Optimizing for Maximum Clicks (And Optimum Bidding Type)
8 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


5 How to Get Up to Speed and Set-Up a Google Ad Account within No Time
3 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


6 Being Omnipresent With Multiple Ad Types and Targeting
9 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


7 How a “Bare-Bones Google Ad” Can Get You More Customers
5 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


8 Getting fully locked and loaded with your Google Ad Campaign
7 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


1 Understanding the Basics of Google Analytics
8 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


2 What is Google Analytics
3 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF.


3 How to Set Up Google Analytics
4 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


4 Google Analytics Real-Time Report
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


5 Google Analytics Audience Report
6 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


6 Google Analytics Acquisition Reports
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


7 Google Analytics Behaviour Reports
10 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


8 Google Analytics Conversion Reports
7 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


9 GA4 Tools
2 Min

Resources Section: Watch the video and/or go to Exercise Files and Download the PDF. For feedback or questions get in touch.


1 Go Remote IDM Round 2 Quiz [Quiz]
40 Min


1. Module 1: Content Marketing (Reading Material)
2. Module 2.1: Social Media Marketing (Reading Material)
3. Module 2.2: Facebook (Reading Material)
4. Module 2.3: Instagram (Reading Material)
5. Module 2.4: TikTok (Reading Material)
6. Module 2.5: YouTube (Reading Material)
7. Module 2.6: Twitter (Reading Material)
8. Module 2.7: Email Marketing (Reading Material)
9. Module 3.1: SEO Basics (Reading Material)
10. Module 3.2: On Page and Technical SEO
11. Module 3.3: Keyword Research for SEO (Reading Material)
12. Module 3.4: Link Building for SEO (Reading Material)
13. Module 3.5: Optimizing Your Website for Rich Results
14. Module 3.6: SEO Reporting (Reading Material)
15. Module 4: Search Engine Marketing - Google Ads (Reading Material)
16. Module 5: Digital Marketing Analytics - Google Analytics (Reading Material)

Instructor

Theo Mavrosavva

3.8 Rating
4 Reviews
1298 Students
4 Courses

I have a passion for capitalizing on opportunities to improve organisational operations and communications while leading cross-functional teams to ensure the achievement of our goals. With my analytical and critical decision-making skills, we make this team efficient, with a commitment to working with integrity, positivity, and quality with internal and external partners. I love supporting all the initiatives created by our team and growing OTI Group, by leading multifaceted teams to develop and maintain high productivity standards as well as the quality and creativity of content on all platforms and channels of communications.

Student Feedback

Go Remote International Digital Marketing Course (Round 2)

3

Course Rating
0.00%
0.00%
100.00%
0.00%
0.00%

Sign In or Sign Up as student to post a review

Reviews